B2B Fintech SaaS | Pricing Page UX Optimization

Your Visitors are hard-won. Are you losing them at the pricing page?

If less than 2% of your visitors become paying customers, your pricing page may be the problem. I help SaaS teams maximize signups and upgrades without extra ad spend.

Boost My Conversions - Free Audit

See What's Included

Limited spots available for founding client audits.

See What's Included

12+ years UX experience | 3 years at Prosus Group

"Exceptional work" - Peer review

Based in South Africa, serving US/EU markets

"Our research across 50 SaaS companies shows that pricing page optimization has the highest impact on revenue per visitor of any conversion rate optimization effort, with an average improvement of 30% following evidence-based redesigns."

Patrick Campbell

Founder & CEO of ProfitWell

Why Pricing UX Matters

Why Your Pricing Page Could Be Losing You Revenue

You’ve worked hard to attract visitors, but even seemingly small issues on your pricing page can cause potential customers to leave.

Lost Revenue from Confusion

Visitors abandon your pricing page when plans are unclear or overwhelming, directly impacting your bottom line.

Lost Revenue from Confusion

Visitors abandon your pricing page when plans are unclear or overwhelming, directly impacting your bottom line.

Expensive Wasted Acquisition Spend

Every visitor costs money to acquire. If your pricing page leaks conversions, you’re throwing that investment away.

Expensive Wasted Acquisition Spend

Every visitor costs time and money to acquire. If your pricing page leaks conversions, you’re throwing that investment away.

Expensive Wasted Acquisition Spend

Every visitor costs time and money to acquire. If your pricing page leaks conversions, you’re throwing that investment away.

Missed Growth Opportunities

Optimizing your pricing UX is one of the fastest, most efficient ways to boost revenue without increasing marketing budgets.

Missed Growth Opportunities

Optimizing your pricing UX is one of the fastest, most efficient ways to boost revenue without increasing marketing budgets.

Losing your Competitive Edge

A confusing or cluttered pricing page pushes prospects toward competitors with clearer, more user-friendly offers.

Losing your Competitive Edge

A confusing or cluttered pricing page makes prospects hesitate and pushes them toward competitors with clearer, more user-friendly offers.

Poor User Experience Hurts Trust

Pricing pages that frustrate or confuse visitors damage your brand’s credibility and customer confidence.

Poor User Experience Hurts Trust

Pricing pages that frustrate or confuse visitors damage your brand’s credibility, ultimately as well as customer confidence.

Example

From Generic to Strategic

CostTracker’s Pricing Page Transformation

Before

No hero statement to orient new visitors or differentiate the product
No testimonials, customer logos, or trust signals at Point of Decision
Weak Price Anchoring & Plan Structure

After

Clear value proposition header at top
Testimonials and risk-reversal messaging added
Pricing tiers restructured into 3 tiers with Enterprise tier

Expected Impact Based on Research

Reduce bounce rates for users from search

Clarifying the value proposition above the fold can reduce bounce rates by 20 – 35%, especially for users arriving from search or comparison pages.

Increase perceived credibility by up to 40%

Adding trust signals such as security badges, certifications, and social proof can increase perceived credibility and conversions by up to 40% in B2B environments.

Streamlined price anchoring & Plan Structure

Better plan differentiation helps users choose faster, reducing bounce and indecision, which can result in a 10-30% conversion improvement.

View Full Case Study

How it works

Simple, Fast, No Risk

Sign up

Click the blue button and sign up with a quick form.

Analysis

I reach out for additional info, analytics if available, and analyze your pricing page.

Receive your Audit

Including

UX Teardown
Clear, actionable fixes

Receive your audit in 4-5 days after providing all necessary info.

Boost My Conversions - Free Audit

Limited spots available for founding client audits.

Why trust me?

UX Expertise Backed by Real Startup and Corporate Experience

Nadia Burger

Senior Lead UX Designer | SaaS Pricing UX Consultant

Senior Lead UX Designer at 24.com, part of the global Prosus Group
12+ years experience
Worked in startup environments
Am a 2x business owner and aspiring SaaS founder

I understand the unique pressures of bootstrapped growth and how to deliver fast, actionable UX improvements that maximize revenue without draining resources.

Learn More About Me

Brands I've worked with

What colleagues say about me

Peer Review

Nadia excels in effective implementation by leveraging a research-based design approach, analysing competitors, using best practices, and integrating AI along with her intuition.

Peer Review

Nadia excels in effective implementation by leveraging a research-based design approach, analysing competitors, using best practices, and integrating AI along with her intuition.

Peer Review

Nadia is a great researcher and always does her due diligence in order to design products that meet industry best standards. Her final product always takes in account the various considerations in order to implement a well thought out sustainable product.

Peer Review

Peer Review

Nadia has done such an amazing job in researching, designing, prototyping, doing playbacks and later on testing and feedback on the homepage variation project. Thanks for everything, this project is where it is now because of you.

Peer Review

Peer Review

Nadia has done some exceptional work on the homepage variation mission. A lot of research went into the design changes and it has truly made a big impact on the overall product experience.

Peer Review

Nadia excels at turning ideas into well-executed designs. On the home page variation project, she combined research, user needs, and design principles to deliver outstanding results. She’s proactive in refining tools and processes, always ensuring her work is both user-focused and impactful.

Peer Review

Nadia's research for the homepage variation mission was well implemented into all her designs. Keeping the team well informed on her decision making process.

See All Reviews

FAQ

Common questions

What exactly is included in the free audit?

My free audit includes a detailed UX teardown of your pricing page, where I identify exactly where visitors get confused, stuck, or drop off. You’ll get a concise report with 3–5 actionable quick wins you can implement immediately-no jargon, just practical steps to boost conversions.

How do you know my pricing page is leaking revenue?

How much time and effort will this take from me?

What kind of results can I realistically expect?

Are you familiar with bootstrapped SaaS challenges?

Is this really free? What’s the catch?

How do I claim one of the free audits?

What exactly is included in the free audit?

How do you know my pricing page is leaking revenue?

How much time and effort will this take from me?

What kind of results can I realistically expect?

Are you familiar with bootstrapped SaaS challenges?

Is this really free? What’s the catch?

How do I claim one of the free audits?

Interested in a UX audit for your pricing page?

Let’s run a free audit and uncover quick wins you can implement this month.

Boost My Conversions Now

Limited spots available for founding client audits.

Interested in a UX audit for your pricing page?

Let’s run a free audit and uncover quick wins you can implement this month.

Boost My Conversions Now

Limited spots available for founding client audits.