B2B Fintech SaaS | Pricing Page UX Optimization
Limited spots available for founding client audits.
12+ years UX experience | 3 years at Prosus Group
"Exceptional work" - Peer review
Based in South Africa, serving US/EU markets
"Our research across 50 SaaS companies shows that pricing page optimization has the highest impact on revenue per visitor of any conversion rate optimization effort, with an average improvement of 30% following evidence-based redesigns."
Patrick Campbell
Founder & CEO of ProfitWell
Why Pricing UX Matters
Why Your Pricing Page Could Be Losing You Revenue
You’ve worked hard to attract visitors, but even seemingly small issues on your pricing page can cause potential customers to leave.
Example
From Generic to Strategic
CostTracker’s Pricing Page Transformation
Before
No hero statement to orient new visitors or differentiate the product
No testimonials, customer logos, or trust signals at Point of Decision
Weak Price Anchoring & Plan Structure
After
Clear value proposition header at top
Testimonials and risk-reversal messaging added
Pricing tiers restructured into 3 tiers with Enterprise tier
Expected Impact Based on Research
Reduce bounce rates for users from search
Clarifying the value proposition above the fold can reduce bounce rates by 20 – 35%, especially for users arriving from search or comparison pages.
Increase perceived credibility by up to 40%
Adding trust signals such as security badges, certifications, and social proof can increase perceived credibility and conversions by up to 40% in B2B environments.
Streamlined price anchoring & Plan Structure
Better plan differentiation helps users choose faster, reducing bounce and indecision, which can result in a 10-30% conversion improvement.
How it works
Simple, Fast, No Risk
UX Teardown
Clear, actionable fixes
Receive your audit in 4-5 days after providing all necessary info.
Limited spots available for founding client audits.
Why trust me?
UX Expertise Backed by Real Startup and Corporate Experience
Nadia Burger
Senior Lead UX Designer | SaaS Pricing UX Consultant
Senior Lead UX Designer at 24.com, part of the global Prosus Group
12+ years experience
Worked in startup environments
Am a 2x business owner and aspiring SaaS founder
I understand the unique pressures of bootstrapped growth and how to deliver fast, actionable UX improvements that maximize revenue without draining resources.
Brands I've worked with
What colleagues say about me
FAQ