Summary

CostTracker’s pricing page had a clean design but lacked strategic UX and monetization signals. Through an audit focused on Clarity, Confidence, and Conversion, I uncovered 17 optimization opportunities — from adding a clear value proposition to building trust and reducing friction.

The Challenge

What wasn’t working?

CostTracker, a B2B SaaS company, offers procurement and cost control tools for mid-size to enterprise businesses. While their product is strong, the pricing page wasn’t telling a strong value story — and that can cost conversions. For a visitor ready to decide — or a champion trying to get internal buy-in — the pricing page wasn’t doing enough to build clarity or confidence.