Product Design
Nadia Burger
Sep 10, 2025
Summary
Led end-to-end product design to transform traditional print newspaper legal notices, government tenders and auctions into a digital publishing platform, deployed across 3 flagship properties (News24, Netwerk24, SNL24) serving millions of users.
Role: Lead Product Designer (sole designer)
Timeline: 2023
Users: Public searchers + Internal sales consultants
The Challenge
Media24's print newspapers had traditionally published legal notices, government tenders, and job listings in print. As print circulation declined, we needed to create a digital-first solution that would serve two distinct user groups with different needs: public users needing to find specific notices quickly (often for legal requirements), and internal sales consultants who capture and publish notices from clients.
The technical complexity included integrating with legacy SAP systems for billing and workflow, supporting established business processes, and deploying across multiple flagship properties (News24, Netwerk24, SNL24) with different brands while maintaining consistency.
My Process
Discovery: Stakeholder workshops to understand business processes, SAP constraints, and user needs
Research: User interviews with sales consultants and potential public users; analysis of print notice formats
Design: Information architecture, user flows, wireframes, high-fidelity prototypes
Validation: Usability testing and iteration
Implementation: Close collaboration with engineering through build and launch
Solution
A. Public-Facing Platform
I designed a search-first interface that prioritized findability, as user research showed most visitors arrived looking for specific notices rather than browsing. The homepage featured prominent search with filtering by notice type, location, and date.
Key features:
Categorized browsing for three main notice types: Funeral notices (highest volume), Government tenders and auctions, and Commercial notices
Card-based layout that accommodated varied content lengths and formats from print sources
Mobile-optimized design since analytics showed majority mobile traffic
Clear information hierarchy making legal information scannable and accessible
The design balanced simplicity for public users with the complexity of handling diverse notice formats inherited from decades of print publishing.
Above: A high fidelity prototype of the Notices platform on desktop (News24 branded)
B. Back-End System for Sales Consultants
I designed an internal publishing interface that enabled sales consultants to efficiently capture, format, and publish notices from clients across multiple properties.
Key capabilities:
Structured data capture that guided consultants through required fields while accommodating varied notice types
Preview functionality to check formatting before publishing
Multi-property publishing allowing selection of which flagship properties to publish to
SAP integration for billing, client management, and workflow processes
Template system for common notice types to speed up publishing
The interface balanced efficiency for high-volume publishing with accuracy for legal content, while working within the constraints of existing SAP backend systems.
Impact
Successfully launched across 3 flagship properties:
Public-facing impact:
Enabled digital-first access to legal notices, government tenders, and job listings
Improved findability compared to print archives through search and filtering
Mobile-optimized experience for majority of users
Internal impact:
Streamlined publishing workflow for sales consultants
Maintained existing business processes while modernizing the interface
Successfully integrated with legacy SAP systems for billing and workflow
Technical achievement:
Created scalable design solution deployed across multiple properties
Designed for both public users (mobile-first) and internal users (desktop workflow)
Multi-sided product serving two distinct user groups with different needs