UX/UI Design
Nadia Burger
Sep 10, 2025
Summary
The challenge was to transform the mobile newsfeeds of News24, Netwerk24 and Landbou, to create visual variety and hierarchy in order to improve engagement on mobile web and app.
My process included market research, looking at best practices as well as analyzing our own data.
The result was a more varied mobile newsfeed and happy stakeholders.
Above: The mobile newsfeed page layout on NOVA, the design system for Media24 products showing a lack of visual hierarchy and variety.
The Challenge
The closure of several well-loved print publications forced users to adapt to using the companion digital platforms, primarily on mobile web and app. Users voiced their frustration with the existing mobile newsfeeds that were feeling monotonous and not very engaging compared to their beloved print publications, with no clear visual hierarchy to let users know what the most important stories were, or a way to incorporate other media such as podcasts or video.
The challenge was not only to update the information architecture and functionality, but to do so while reusing as many existing components as possible in order to minimize development effort and meet our delivery target date.
My Process
Market Research:
Common patterns used across top publishers
Key Insights
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Best practices:
Primary User Persona
Key Insights
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User Research:
GA4
Key Insights
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Solution
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Because we were making major changes to a live site, we decided to implement in phases, standard card first, then add in new card components.
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Above from left to right: The existing NOVA subscription screen and the updated screen (Figma prototype)
Main differences:
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Impact
While precise results can only be measured post-implementation, current research shows:
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