Summary

Despite offering a powerful health insights API, Sahha’s pricing page makes it difficult for new visitors to quickly understand what the product does and who it’s for. Another critical pain point is the lack of credibility signals (like compliance and social proof), especially for a B2B product operating in health tech, where trust is everything. Through a Monetization UX audit focused on Clarity, Confidence, and Conversion, I uncovered 18 optimization opportunities, resulting in strengthened value communication across pricing tiers, streamlined pricing visibility for diverse user segments, and incorporated trust-building elements. These changes were specifically designed to reduce friction, foster user confidence, and ultimately support a smoother path to conversion.

The Challenge

What wasn’t working?

Despite the value of its health insights API, the page left users unsure about what the product does, whether it’s trustworthy, and what action to take next.

The result: confusion, hesitation, and missed opportunities to convert high-intent visitors.

Key Pain Points

1. No clear value proposition above the fold, making it hard for new visitors to quickly grasp what Sahha offers or who it’s for.

2. Lack of trust-building signals (e.g. HIPAA/GDPR compliance, customer logos, testimonials), which is critical in health & wellness B2B contexts.

3. Unclear tier differentiation and vague CTAs, leading to decision paralysis and unnecessary friction in the conversion path.