Usage-based Pricing
Clarified value and reduced friction to improve conversions on Sahha’s pricing page
Nadia Burger
May 14, 2025
Summary
Sahha serves tech leads and founders building health apps who are slowed down by fragmented APIs. Its all-in-one health data API enables them to launch faster with less complexity, while ensuring privacy and compliance.
Despite a powerful product, Sahha’s pricing page makes it difficult for new visitors to quickly understand what the product does and who it’s for.
Another critical pain point is the lack of credibility signals (like compliance and social proof), especially for a B2B product operating in health tech, where trust is everything.
Through a Monetization UX audit focused on Clarity, Confidence, and Conversion, I uncovered 18 optimization opportunities, resulting in strengthened value communication across pricing tiers, streamlined pricing visibility for diverse user segments, and incorporated trust-building elements. These changes were specifically designed to reduce friction, foster user confidence, and ultimately support a smoother path to conversion.
The Challenge
What wasn’t working?
Despite the value of its health insights API, the page left users unsure about what the product does, whether it’s trustworthy, and what action to take next.
The result: confusion, hesitation, and missed opportunities to convert high-intent visitors.
Key Pain Points
No clear value proposition above the fold, making it hard for new visitors to quickly grasp what Sahha offers or who it’s for.
Lack of trust-building signals (e.g. HIPAA/GDPR compliance, customer logos, testimonials), which is critical in health & wellness B2B contexts.
Unclear tier differentiation and vague CTAs, leading to decision paralysis and unnecessary friction in the conversion path.
The Audit
a. Clarity
Missing value prop above the fold
Users landing directly on this page struggle to understand what Sahha is, who it’s for, and why it’s different — leading to early exits.Dense copy and vague features
Feature names like “Signals,” “Passive,” and “Active” require decoding — increasing friction.Weak visual hierarchy
All tier cards look similar, with no scannable headers or bolded outcomes to guide the eye.
b. Confidence
No social proof or case studies
No logos, quotes, or references to adoption create uncertainty, especially for enterprise buyers.No trust or security signals
No mention of compliance, encryption, or certifications — crucial for handling health data.“Contact Us” tier raises anxiety
Enterprise buyers often hesitate when there’s no upfront info — especially if unsure what they’re buying into.
c. Conversion
Competing CTAs
Multiple actions (“Get Started,” “Contact Us,” “Start Integration”) with no clear prioritization dilute momentum.No starter plan incentives
Free plan lacks a visible outcome — no mention of usage limits, time to value, or upgrade path.No urgency or friction-reduction
No mention of time-limited trials, support response time, or integration ease.
Key findings
Opportunity | Improvements |
|---|---|
No value proposition visible above the fold | Add a concise headline + subheadline clearly stating what Sahha is, who it’s for, and why it’s valuable |
Tier names and descriptions lacked clarity on what differentiates them | Rewrite tier copy with plain language and highlight 1–2 key features unique to each tier |
CTAs were inconsistent and unclear across tiers | Standardize primary CTA labels (e.g. “Get Started”) and clarify actions per tier |
No trust signals for a B2B healthtech context | Add compliance badges (HIPAA, GDPR), and include social proof (logos, testimonials) |
Feature table used vague or inaccessible language | Simplify language for skimmability and include tooltips where technical terms are necessary |
Important info (e.g. usage limits, support levels) buried or unclear | Restructure layout for scannability and add supporting detail under each tier |
The Results
I uncovered 18 strategic opportunities to clarify Sahha’s API value for health tech buyers, build trust around sensitive health data integrations, and reduce friction in the evaluation process. Key improvements include articulating Sahha’s unique positioning above the fold, reinforcing credibility with compliance badges, and optimizing pricing structure for fast-moving B2B teams.
All recommendations align with best practices in API-first SaaS, buyer psychology, and enterprise UX.
The updated design:
(Desktop design using sample content)
The Impact
While implementation outcomes are pending, behavioral research and SaaS benchmarks suggest the following potential gains:
Clarifying the value proposition above the fold can reduce bounce rates by 20–35%, especially for users arriving from search or comparison pages. (TheeDigital, OmniConvert, Jetpack)
Adding trust signals such as security badges, certifications, and social proof can increase perceived credibility and conversions by up to 40% in B2B environments. (OmniConvert)
Well-structured plan comparison tables help users quickly evaluate options, reduce decision fatigue, and increase confidence, which can lead to significant improvements in engagement and conversion rates-often in the range of 15–25%. (Nielsen Norman Group, WP Data Tables)
