SNL24 Website

Responsive UI design for a new digital publishing platform.

Project Overview

As many beloved print publications embrace digital media, Media24 recently saw an opportunity for a new product bundling several well established print publications into one digital platform. The name, SNL24, refers to the categories of Sport, Lifestyle and News.

Client

Media24

Problem statement

How might we create a digital platform for our brands appealing to the South African middle market?

The project was divided into 2 phases:
– Phase 1 – the launch of the SNL24 platform with 3 flagship brands (shipped September 2022)
– Phase 2 – migrating an additional 3 brands onto the platform, adding exclusive features, and introducing a subscription paywall (shipped early 2023).

Process

• SNL24 brand design (logo + brand identity)
• High fidelity UI Designs (Sketch)
• Stakeholder workshops
• Interactive prototypes (Invision)

Solution

Each brand (Daily Sun, Soccer Laduma and Kickoff) had it’s own editorial team and stakeholders, and part of the UI design process was to empathize with their experience changing platforms, explaining the benefits of joining NOVA, and also collaborating with them and finding a way to let each brand shine and stay on-brand within the constraints of what the Design System could accommodate.

Project Outcomes